609 Experience

Brand Introduction

Altery is a clothing concept store that sells online a curated collection of international brands.

Their target audience are Millennials and Gen-Z.

They would like to offer them the chance to have access to trendy clothing with affordable prices.

Concept

ALTÉRITÉ

noun

1. CARACTÈRE DE CE QUI EST AUTRE.

2. OTHERNESS

ALTER

noun

1. CHANGE IN CHARACTER OR COMPOSITION

ALTERY is a derivative of all the words listed above.

It represents being another version of ourselves through the brand.

A version that is more daring, edgier, that defies authority.

This alternate persona can only come out when you're wearing ALTERY.