Beirut City:
a land full of wonder, mystery, and danger.
Some say, to survive it, you need to be "as mad as a hatter”
Mad hatter:
a fictional character that captures the essence of 609
Too confusing for a start?
Then let us pause the disruption for a moment, and start over.
On August 4 2020, at 6:09PM, a devastating explosion destroyed Beirut city – a city known for its beautiful madness and random perseverance.
We stored Beirut’s unique contrasts in a safe corner of our hearts; and headed towards Dubai to establish 609.
Today’s world is more complex than ever: unforeseen uncertainty often clashes with rigid structures.
So there is no better way to adapt and thrive than by embracing and celebrating contrast.
With a pinch of madness in serious settings, and a splash of color on dark canvas, we create inventive solutions for every challenge.
We pride ourselves on being a disruptive agency that shuffles between science and emotions, analytics and creativity, planning and spontaneity.
We’re about to wrap it up, but we still have to introduce you to the Hatter, before he gets any Madder.
A fictional character in Lewis Carroll's 1865 book "Alice's Adventures", the Mad Hatter is eccentric yet gracious, mad yet ingenious, unorthodox yet entertaining.
So put on your mad hats and let’s have a fun, purposeful discussion… over one more cup of tea.
