With M-Lab, the challenge for content creation is to make a medical product look fun and make it a "must-have".
All of the content is meticulously curated every month to come up with new ideas to portray.
We're trying to sell a lifestyle with it and not just a product.
It's also important to remind people in our communication messages that they have a social responsibility towards others without seeming too "serious"
M-Lab's social media presence is strong, with proof that we can responsibly spin "Medical" into "Fun"
